Press releases

Lifelong dream becomes reality for Dawid Diederiks of Klein Môrewag

Klein Môrewag, a grape producing farm in the Swartland district of the Western Cape has been home to Dawid Diederiks for most of his life.  It is on this very farm that Dawid worked as a farm labourer for more than thirty years before his dream became reality and he was granted farming rights by the state in 2012. At the same time, Perdeberg Wines was looking for a new grape supplier when their paths crossed with Klein Môrewag.  This was the start of a strategic partnership between the farm and the winery, with Perdeberg providing operational funds, mentorship and a long-term grape supply agreement to Klein Môrewag.  “The supply agreement enabled Perdeberg to issue Dawid shares in the company

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Akkedisberg Boerdery, a small start to a growing enterprise

In a narrow valley of the Kleinrivier Mountains in the Overberg District is the Dreyer’s Family vineyards called Raka Wines. This is the southernmost mountain range in Africa and its slopes provide a variety of soil types ideally suited for vineyards. With breezes from Walker Bay and Agulhas, the Klein River wine district is cooler than the traditional wine growing areas of the Cape. It is here that a group of farm workers started growing their own vineyards. The Dreyer Family is involved with different businesses across several sectors and have been staunch supporters of employee empowerment. In 2013, the Raka Empowerment Trust was formed for 20 of their farm workers. This led to the development of Akkedisberg Boerdery Pty

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Elethu’s growth an inspiration of true empowerment

Elethu is a 62ha grape farm near Bonnievale in the Breede River Valley. Surrounded by rugged mountains, the valley is climatically diverse and known to be the largest fruit and wine producing valley in the Western Cape. Elethu was awarded to the Bonnievale Workers Empowerment Trust by the Langeberg Municipality in 2007.  At the time, the farm was in need of development, but it has since been cultivated with 24.2 ha of vineyards, producing white and red grape varietals.  The farm is a producer member of the Bonnievale Wine Group (BWG). “Making a success of a long-term perennial crop require meticulous planning from Elethu’s management, and seeing the farm produce high quality grapes and good yield over the years makes

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De Goree, a sterling example of successful employee empowerment

Nestled between the striking mountain ranges of Langeberg and Riviersonderend and with the graceful Breede River running through it, is the Robertson Wine Valley. It is here that the Retief family, owners of Van Loveren Family Vineyards successfully concluded the historic Black Economic Empowerment land reform partnership with employees and pensioners back in 2004. The De Goree farm has since been awarded the National Agri BEE project of the Year in 2008 and has expanded its operation from 50 to 80 hectares wine grapes and pears. We chatted to Phillip Retief, Managing Director of Van Loveren Family Vineyards. What was the motivation behind this Employees Trust? In the mid-2000’s Van Loveren was in a growing phase and the De Goree

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Mentorship makes the difference for Berene Sauls of Tesselaarsdal

Many successful people in business had a mentor in their career who assisted them to reach their full potential and provide them with sound, honest guidance.  Mentorship provides a knowledgeable sound board and is a source of experienced advice to propel growth in a mentees’ journey.  The SA Wine Industry Transformation Unit (SAWITU) believes in the positive effect of mentorship, and asked Berene Sauls and Anthony Hamilton Russell to share their journey as encouragement to others. When Anthony Hamilton Russell, owner of Hamilton Russell Wines, appointed Berene Sauls as au pair for his four daughters in 2001, he quickly realized her ambition and talents were wasted and encouraged her to apply for a position in his wine company. With his

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Partnerships key to business’s success!

Despite the challenges facing the South African alcohol industry at the moment, there are good news stories.  Bayede! Marketing, a level two BBBEE company based in Paarl, is one such example. Says CEO, Antoinette Vermooten, “2020 made us streamline our business to save on costs. We also changed our sales strategy and put significant efforts into our online store and exports.” Bayede!, endorsed by the late HM King Goodwill Zwelithini, is a diverse business, selling liquor, coffee, olive oil and vinegar. Vermooten further explains, “We value relationships and with our partners we have been able to survive the three alcohol sales bans and even seen some growth and created employment.” Long-time industry partners Van Loveren Vineyards, Imbuku and Oude Molen

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