Ntsiki Biyela, founder of Aslina Wines has recently been announced as the new brand ambassador of Subaru Southern Africa.
When SAWITU (South African Wine Industry Transformation Unit) chatted to her about this wonderful achievement, it became very clear why this match was written in the stars!
The similarities between Ntsiki’s story and the Subaru brand is almost uncanny, but so relevant for this newly formed partnership.
“My life is a story of endurance and going where no-one has gone before. This is what the Subaru brand means to me”, says Ntsiki. She will be testing out three different Subaru models, the Forester, Outback and XV to find the one she likes most, which is indicative of how she selects the wines that are bottled under the Aslina label.
When Ntsiki entered the wine industry in 2004, she ventured on a journey of discovery and forged a path that led to her becoming one of the globally recognised names in the world of wine. Just like the Subaru Outback, she is courageous and ready to go anywhere that this adventure she calls life takes her!
The Subaru is built to be a quiet ride, which reflects Ntsiki’s calm and professional disposition, and the versatility and quality of the craftsmanship are synonymous with her premium wine range.
Despite the numerous accolades and awards bestowed upon her and the phenomenal brand she is building with Aslina Wines, Ntsiki’s feet are planted firmly on the ground. She doesn’t compete with anyone else, but rather owns the space she’s in and is not easily influenced by her surroundings. This resonates well with Subaru, a brand that is driven by its own vision of what mobility should be and not aiming to be all things to all people.
Just as the Subaru Forester is built for the long road, Ntsiki is in the wine industry for the long haul, working on her plans to establish her own wine facility and grow Aslina Wines to become a global household name.
SAWITU is proud of Ntsiki’s achievements and will continue to support and assist this progressive brand owner through the various levels of her business growth.
END
Photo credit: Subaru
